Light Times Square Pink

EBeauty lights Times Square Pink for National

Breast Cancer Awareness Month




October 1, 2017, EBeauty will light the building signage of 1540 Broadway at the center of Times Square PINK. This event kicks off Breast Cancer Awareness Month. The 1540 Broadway sign, which runs the entire block of Broadway from 45th to 46th Streets, will remain PINK for the entire month of October. With over 400,000 people passing through Times Square everyday, the lighting of 1540 Broadway PINK will stand as a beacon of awareness. Over the past few years  EBeauty and Good Morning have partnered to convince the property owners to join in this Lighting Ceremony. 

Check out EBeauty on Good Morning America in Times Square back in 2014!